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Native Pet Unveils New Branding and Commitments to the Pet Vitamin Business

The Strategic Rebrand is Designed to Meet the Wants of Right this moment’s Pet Mother or father

ST. LOUIS, Jan. 252023 /PRNewswire/ — Native Pet, an modern pet complement firm, has introduced thrilling new branding that aligns with its dedication to offering pets with the simplest and best-tasting dietary dietary supplements. The strategic and visible rebrand was led by Unusual, the in-house inventive company of Native Pet’s funding accomplice CAVU Shopper Companions.

“The complement house as a complete is commoditized, crowded, and complicated – and it’s nonetheless one of many quickest rising classes in Pet. Shoppers are hungry for a model that cuts by means of that noise and delivers a essentially completely different expertise. Native Pet is that model and this rebrand tells that story” mentioned Dan SchaeferCEO and co-founder of Native Pet. “Differentiation is extra than simply storytelling. We do every little thing in a different way. Product. Packaging. Content material. Distribution. This rebrand is the fruits of years of doing issues the onerous means and holding the shopper on the heart of that journey.”

Via efficient formulation and codecs, clear elements, and actually nice style, Native Pet is making a significant influence on the well being and well-being of pets. Their unwavering dedication to pets, pet dad and mom, and the pet business shines by means of within the Native Pet Pact – which outlines the model’s uncompromised requirements in creating the best high quality merchandise for pets. The Native Pet Pact features a dedication to difficult the standardized sourcing and manufacturing practices by redefining processes, and growing their very own proprietary merchandise. By formulating every little thing 100% in-house, Native Pet is elevating the usual throughout the business for clear and efficient merchandise for our canines. Their science-backed innovation course of contains working with certainly one of solely 40 Board-Licensed Vet Nutritionists in United States to formulate with the proper elements, at efficient dosages. They’ve put within the work, at all times doing what’s finest for our pets — by no means simply what’s straightforward.

A majority of at the moment’s pet dietary supplements are restricted to the soft-chew format, most of that are being produced by the identical two producers. That is why, from day one, Native Pet made a promise that their dietary supplements would have zero components and not more than 5 inactive elements per product (the business common is a whopping 20+). In setting the best commonplace potential, Native Pet is dedicated to at all times having the cleanest label within the pet complement isolate with elements shoppers acknowledge: wild-caught salmon, grass-fed beef, and natural hen. Formulating with actual, human-grade, whole-food elements ensures Native Pet’s merchandise are the best-tasting versus the competitors.

Final yr, the model launched into a strategic partnership with CAVU Shopper Companions to raise Native Pet to a nationwide family title amongst pet dad and mom. The rebrand is a testomony to the collective shift in shopper mindset on the best way to help canines’ well being and wellness.

With 70% of US households now proudly owning at the least one pet and GenZennials representing the biggest share of recent pet house owners, we consider Native Pet’s modern method to extremely efficient, clean-label vitamin will redefine the pet wellness house,” mentioned jared jacobsPrincipal at CAVU Shopper Companions. “Right this moment’s pet dad and mom are more and more wanting past the meals bowl to complement their pet’s well being and well-being. With this new rebrand, Native Pet is poised to change into a family title as they reimagine the way forward for pet vitamin.”

Native Pet is offered for buy at Amazon, Chewy, Thrive Market, choose Goal shops and on their web site: For extra info, go to or comply with @nativepet on instagram and TikTok. Statistics are from the 2021-22 Nationwide Pet House owners Survey carried out by the American Pet Merchandise Affiliation (APPA).

About Native Pet
Native Pet is dedicated to growing proprietary formulation and codecs, providing solely one of the best, most modern vitamin to straight profit the well being of pets. In an business that has by no means prioritized the well being of our pets, Native Pet is redefining the bar and holds true to its motto that “we are the voice of our pets and it is our mission to offer our fur infants one of the best lives. As a result of our love language is canine, and canine is our native tongue.”

SOURCE Native Pet


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