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For the love of music. Daredevil Data celebrates Falls grand opening | localnews

Jessica Berry has a way of what individuals who have lived within the Metropolis of Niagara Falls have been going by means of for a few years now.

The proprietor of Daredevil Data, a brand new music listening lounge on Niagara Avenue, grew up in Beacon, a small metropolis downstate in Duchess County that, when Berry was younger, had little to supply.

“It was truly quite a bit like Niagara Falls,” Berry mentioned throughout an interview inside her retailer on Friday. “I grew up the place all the pieces was boarded up and there was nothing to do.”

Today, Beacon is taken into account a sexy various to residing in close by New York Metropolis, which Berry mentioned has prompted her hometown to thrive once more.

“Now it is million-dollar properties and all people from Brooklyn moved there and it is like the good city,” Berry mentioned of Beacon.

She’s hoping Niagara Falls will take pleasure in an identical resurgence sooner or later, which is among the explanation why she selected to open a brand new enterprise on Niagara Avenue.

“I all the time knew that I needed to dwell right here, behind my head. I simply all the time cherished it right here,” Berry mentioned. “There’s simply one thing about it. I simply cannot put it into phrases. It is the character. You might be nonetheless shut to 2 main cities. It is a actually great place. In 5 minutes you’re in Canada, so why not?

Berry took a roundabout path to the Falls, having beforehand lived and labored in California, Montana and Louisiana.

She was working at a Margaritaville and as an assistant supervisor at a McDonald’s restaurant in New Orleans in 2005 when Hurricane Katrina got here ashore, killing 1,392 individuals and inflicting greater than $100 billion in injury.

One of many casualties was Berry’s residence, prompting her to maneuver to Niagara Falls to be nearer to the household of her former companion.

She mentioned the tough transition was made simpler by the generosity of Falls residents.

“The individuals and the way good and pleasant they have been and all the pieces they did for us was truly flabergasting,” she mentioned. “They gave us mattresses. They gave us garments. They gave us furnishings.”

For Berry, being close to the Falls, the Niagara Gorge and the calming nature of all of it helped her address the lingering stress from having gone by means of the darkish days within the aftermath of Katrina.

“It is a very massive trauma, much like what simply occurred with the actually massive snowstorm,” Berry mentioned.

“I might come out right here to the Falls for some peace and quiet, some solitude,” she added.

Berry’s unique marketing strategy concerned opening a espresso store downtown that she meant to name “Daredevil Espresso.”

After giving it some thought, the music lover, who is a big fan of jazz and blues, determined to do one thing totally different by giving prospects the prospect to flick through data and play them together with cassettes or CDs.

“I used to be on the lookout for a enterprise that everyone has in frequent,” she mentioned. “Music is one factor that basically no one can argue about. Everyone loves it. Everyone’s into it. It is one thing that brings individuals collectively.”

“We might simply have a document retailer, however I needed individuals to have the ability to sit and speak about music as a result of individuals love speaking about music,” she added.

Whereas she thought of a location on Third Avenue, she in the end settled on the Tugby-Lennon block at 320-324 Niagara St. With assist from the state, developer Sam Savarino accomplished a $3.5 million restoration of the mixed-use, three-story constructing in november. The area gives first-floor industrial and retail area, with flats above.

“I believe it was the constructing right here that pulled me right here and what they did right here,” Berry mentioned.

Berry is assured that she’ll be capable to pull in prospects — younger and previous — who are actually sharing a love for classic types of music many might have thought inconceivable when the period of digital music appeared poised to make vinyl data, cassette tapes and CDs relics of the previous.

Final yr, vinyl gross sales outsold CDs for the second yr in a row and vinyl gross sales within the US grew for the seventeenth consecutive yr.

Greater than 300,000 cassette tapes have been bought final yr and a few uncommon newer releases and classic tapes are promoting for a whole bunch of {dollars} on-line.

Mega-star Taylor Swift’s most up-to-date album, “Midnights,” launched final yr on LP, CD and cassette.

Berry believes an enormous a part of the resurgence has concerned what she describes because the generational expertise that folks and grandparents — who grew up listening to vinyl data, cassette tapes and CDs — are having with their kids and grandchildren who’re turning to classic types of music regardless of rising up in a digital age.

“I see mother and father truly who’re my age carry their children in and they’re going by means of albums collectively and the child is aware of the identical albums as their father or mom does, which I believe is basically fascinating,” she mentioned.

“It is not the merchandise,” she added. “It is the story and the enjoyment you see from the opposite particular person and that is what ties them collectively.”

Inside Daredevil Data, guests will discover a wide array of classic codecs. Along with new and used vinyl data, the shop options an alphabetized catalog of three,000 CDs — amassed from what Berry describes as “deep dive” purchases from yard gross sales and on Fb, Craigslist and different on-line sources. Guests are invited to present the CDs to pay attention earlier than they purchase. At numerous spots inside the retailer, guests will discover document, cassette and CD gamers for his or her listening pleasure. Patrons can even lease refurbished Walkmans and Discmans.

If guests do not discover an merchandise they’re on the lookout for, Berry can help them with on-line orders.

Daredevil Data additionally sells T-shirts and collectible objects and, as prospects take heed to music, they will take pleasure in Inexperienced Day’s Oakland espresso, Johnnie Ryan soda and Gene Simmons’ Moneybag soda. Beer, wine, cider and laborious seltzers might be obtainable for buy later this yr.

Behind the shop is certainly one of Berry’s most beloved treasures—a Regency by Seeburg jukebox from 1973.

Berry mentioned she initially hoped to buy a classic jukebox made by Wurlitzer as a consequence of its ties to Western New York however was informed by a number of consultants that the machines have been too delicate and never dependable.

She ended up shopping for her black and white Seeburg on Craigslist and later found that it truly got here from Niagara Novelty in Niagara Falls and, at one time, performed music for purchasers at a neighborhood bar.

“All of those data have been in all probability performed at a while by native residents,” she mentioned.

As to her long-term aim for the shop and lounge, Berry mentioned she desires Daredevil Data to have an inviting environment for residents and vacationers alike.

For her, she mentioned, it is all in regards to the music.

“I would like them to have a good time, listening to music and speaking about music,” Berry mentioned.

Daredevil Data is positioned at 324 Niagara St., Niagara Falls. The shop and lounge might be open from 1 to eight pm Wednesdays by means of Sundays. The shop may even be internet hosting occasions all year long.

For extra data, go to To search out out extra occasion data, observe the shop’s Instagram account @daredevilrecords.


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